The benefits of online multiquotes

 

The 21st century consumer does not buy blindly. Before making a decision, look for as much data and references as possible: ask, compare, rank the advantages and disadvantages to weigh them. Find out how the experience of other users has been. All of this can be done using online multiquoters.

It was with the advent of new information and communication technologies that the main changes in consumer behavior have occurred for decades: the widespread use of tools such as computers, smartphones and other digital devices, as well as the growth of electronic commerce and the mass digitization of the media established the ideal conditions for the emergence of this new consumer. 

Its main feature: an extraordinary ability to collect information on any product available on the market, including, of course, prices and qualities.

Those who opened the gap 

At the beginning of the last decade, Banco Santander México launched a novel online platform on the market. It allowed the user to do something that they had never been able to do before when looking for car insurance: compare the prices and coverage offered by different insurance companies without having to go from one place to another. 

Do you remember having used this tool to compare prices for insurance, airline flights or any other product or service online?

Banco Santander México understood the consumer. Their demands and needs had changed. Taking as a reference what was already being carried out in other countries, and putting aside any reservations that may have been made regarding the fact that they would offer information on the competition on their page, they made the first multi-quote multi-quote available to their users. online car insurance in the country. 

It was about being up to date in terms of technological tools to offer a better service to their clients, and the benefits quickly became apparent. 

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Almost ten years after this tool appeared in Mexico, offering a feature never seen before, it seems difficult to think that there is still a digital platform out there, focused on selling insurance, that does not have it.